Schedule your email
Email marketing best practice
When you’re done - all you need to do is schedule it! As a general rule, try to send out your emails just before people are likely to check their inbox.
Most people give political parties their personal emails and they’re most likely to check these:
- First thing in the morning, when they wake up and on their commute to work (between 6am and 9am)
- At lunch (between 11.30am and 1.30pm)
- On their commute home (3.30pm to 6pm)
- Late at night before bed (9pm to midnight)
We’ve also found that people are less likely to check their emails at the weekend or during holiday periods.